1. Introduction
This Privacy Policy (“Policy”) explains how Viva Naturals Joint Support (“we”, “us”, or “our”) collects, uses, shares, and protects personal information when you visit us-vivanaturals.com (the “Site”), buy a product, or communicate with us. Your privacy matters, and this Policy is written to be easy to read and clear about what happens with your data.
This Policy should be read together with our Terms of Use.
2. Who We Are (Data Controller)
| Controller | Viva Naturals Joint Support |
|---|---|
| Website | https://us-vivanaturals.com/ |
| contact@us-vivanaturals.com | |
| Phone | 1-800-253-8173 (Mon–Fri, 9 AM–6 PM ET) |
3. Scope of This Policy
This Policy covers personal information collected through the Site, customer support emails and calls, and transactions you make with us. It does not cover third-party websites linked from the Site, which have their own privacy policies.
4. Information We Collect
We collect three broad categories of data:
| Category | Examples | Source |
|---|---|---|
| Identifiers & contact info | First and last name, shipping and billing address, email, phone number, account login | You provide at checkout or account signup |
| Commercial info | Order history, products viewed, refund requests, customer service transcripts | Collected as you shop and contact us |
| Payment info | Last four digits of card, card brand, billing ZIP (full card numbers are handled by our payment processor, not stored by us) | Entered at checkout |
| Technical & device info | IP address, browser, operating system, device type, referrer URL, time zone, pages viewed, session duration | Collected automatically via cookies and logs |
| Location (approximate) | City, region, and country based on IP | Derived from IP; no GPS tracking |
| Marketing preferences | Email opt-in status, survey answers, product reviews you post | You provide or opt in |
| Inferences | Product interests or likely preferences built from your browsing and orders | Derived by us and our analytics partners |
We do not intentionally collect sensitive personal information such as health records, Social Security numbers, or precise geolocation.
5. How We Collect It
- Directly from you when you place an order, create an account, subscribe to emails, leave a review, or contact support.
- Automatically through cookies, pixels, server logs, and similar technologies as you browse.
- From third parties such as payment processors, shipping carriers, fraud-prevention services, advertising partners, and analytics providers.
6. Legal Bases for Processing (GDPR)
If you are in the European Economic Area, United Kingdom, or Switzerland, we rely on these legal bases under the General Data Protection Regulation (GDPR):
| Basis | When we use it |
|---|---|
| Contract | To process your order, deliver the product, and handle returns. |
| Legitimate interests | To run and improve the Site, prevent fraud, and secure our systems. |
| Consent | For marketing emails, non-essential cookies, and any sensitive data. |
| Legal obligation | To comply with tax, accounting, and other laws. |
7. How We Use Your Information
- Process orders, charge payment, ship product, and send order updates.
- Provide customer service and handle refunds under the 90-day guarantee.
- Create and manage your account.
- Send marketing emails (only with your consent) and product updates.
- Analyze site usage to fix bugs and improve the experience.
- Prevent fraud, verify identity, and enforce our Terms.
- Meet legal, tax, accounting, and regulatory obligations.
- Respond to lawful requests from authorities.
9. Sale & “Sharing” of Personal Information
No. We do not sell personal information for money. However, under California’s CPRA, the use of certain advertising cookies can be considered “sharing” for cross-context behavioral advertising. You can opt out any time — see Your CCPA/CPRA Rights.
11. Analytics & Advertising
We use Google Analytics 4 to measure site usage (page views, sessions, device type). We may use remarketing pixels from Meta (Facebook), Google, and TikTok to show you ads based on your browsing. You can opt out of personalized advertising at:
12. Data Retention
| Data Type | Retention | Reason |
|---|---|---|
| Order & invoice records | Up to 7 years | Tax and accounting law |
| Account data | Until account closed + 30 days | To restore accidentally closed accounts |
| Marketing list data | Until you unsubscribe | Consent-based |
| Support tickets | Up to 3 years | Quality assurance, disputes |
| Analytics logs | Up to 26 months | Trend analysis |
| Fraud records | Up to 7 years | Chargeback defense |
13. Data Security
We use industry-standard safeguards including:
- TLS/SSL encryption on every page.
- PCI-DSS-compliant payment processors (we never store full card numbers).
- Access controls and audit logs on internal systems.
- Regular security reviews and software updates.
No method of transmission over the internet is 100% secure. If a breach affects your data, we will notify you and the proper regulators as required by law.
14. International Data Transfers
We are based in the United States. If you visit the Site from outside the U.S., your data will be transferred to, stored, and processed in the U.S. and other countries where our providers operate. For transfers from the EU/UK, we rely on Standard Contractual Clauses (SCCs) approved by the European Commission and, where applicable, the UK Addendum.
15. Your GDPR Rights (EU/UK)
If you are in the EU, UK, Switzerland, or EEA, you have the right to:
- Access the personal data we hold about you.
- Rectify inaccurate or incomplete data.
- Erase your data (“right to be forgotten”).
- Restrict or object to certain processing.
- Data portability — receive your data in a machine-readable format.
- Withdraw consent at any time for consent-based processing.
- Lodge a complaint with your local supervisory authority.
To exercise any of these rights, email contact@us-vivanaturals.com. We respond within 30 days.
16. Your CCPA/CPRA Rights (California Residents)
Under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), you have the right to:
- Know what personal information we collect, use, disclose, or share.
- Access a copy of your personal information.
- Delete personal information we have collected.
- Correct inaccurate personal information.
- Opt out of the sale or sharing of personal information for targeted advertising.
- Limit the use of sensitive personal information.
- Non-discrimination for exercising your rights — we will not charge you more or give you less service.
To exercise any right, email contact@us-vivanaturals.com with the subject line “California Privacy Request”. We may need to verify your identity before responding. You can also authorize an agent to act on your behalf.
“Do Not Sell or Share My Personal Information”: to opt out of targeted advertising cookies, use the cookie banner on the Site or email us with the subject line “Opt Out of Sale/Share”. We also honor Global Privacy Control (GPC) signals.
17. Other U.S. State Privacy Rights
If you are a resident of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, or other states with consumer-privacy laws, you have similar rights to California residents (access, deletion, correction, opt-out of targeted advertising). Email contact@us-vivanaturals.com to make a request.
18. Do-Not-Track & Global Privacy Control
Most browsers send a “Do Not Track” (DNT) signal, which has no universal standard. We do not respond to DNT signals. However, we do honor Global Privacy Control (GPC) signals for California and other state privacy opt-outs.
19. Children’s Privacy
The Site and products are meant for adults 18 years or older. We do not knowingly collect personal information from children under 13 (or under 16 in the EU/UK). If you believe a child has given us their information, contact us and we will delete it.
20. Marketing Emails & Opt-Out
We only send marketing emails with your consent. Every marketing email includes an unsubscribe link. You can also email us to be removed from lists. Transactional messages (order confirmations, shipping updates, refund notices) are not marketing and cannot be opted out of while you have an active order.
21. Automated Decision-Making
We use automated fraud-screening tools that may flag orders as high-risk. A human reviews any flagged order before it is cancelled. You can request a review of an automated decision by emailing us.
22. Third-Party Links
The Site links to third-party websites such as Amazon, Target, Mayo Clinic, Cleveland Clinic, NCCIH, and social media. Those sites have their own privacy policies. We are not responsible for their content or practices.
23. Data Breach Notifications
If a data breach affects your personal information, we will notify you without undue delay and report to the relevant authorities as required by GDPR, state breach-notification laws, and other applicable rules.
24. Changes to This Policy
We may update this Policy to reflect new features, legal changes, or business practices. The “Last updated” date at the top shows the current version. Material changes will be announced on the Site. Please review this page regularly.
25. Contact & Privacy Requests
| contact@us-vivanaturals.com | |
| Phone | 1-800-253-8173 (Mon–Fri, 9 AM–6 PM ET) |
| Website | https://us-vivanaturals.com/ |
| Response time | Within 30 days of a verified request |
For GDPR requests, use the subject line “GDPR Request”. For CCPA/CPRA, use “California Privacy Request”.